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According to ALLCOUNTRYLIST, the tourism industry in Kenya is an important contributor to the country’s economy and provides employment for many Kenyans. Kenya is renowned for its breathtaking landscapes, wildlife and culture, making it a popular destination amongst tourists from all over the world. From safaris to beach holidays to mountain climbing, there is something for everyone in this beautiful East African nation. Tourism in Kenya has been growing steadily over the last decade with an average of 2 million visitors each year. The industry contributes around 8 percent of the country’s GDP and employs more than 1 million people directly or indirectly. The government of Kenya has taken steps to promote tourism through initiatives such as tax incentives for investors and improved infrastructure such as airports, roads and rail networks which have made it easier for tourists to travel around the country. Kenya offers a wide range of activities and attractions for visitors including safaris and wildlife viewing in national parks like the Masai Mara, Amboseli or Samburu; beach holidays on stunning white sand beaches along the Indian Ocean; mountain climbing on Mount Kilimanjaro or Mount Kenya; cultural exploration of ancient sites like Gedi Ruins or Lamu Old Town; bird watching at Lake Nakuru National Park; game fishing at Malindi Marine Park; hot air balloon rides over Masai Mara National Reserve; water sports like kayaking or snorkeling at Mombasa Marine National Park; spa treatments in one of the many resorts around the country; and much more. The Kenyan government also runs several initiatives to ensure that tourism is sustainable both economically and environmentally such as increasing awareness about responsible tourism practices amongst locals and tourists alike. It has also implemented regulations that protect endangered species such as rhinos from poaching by heavily punishing those found guilty of breaking these laws. Overall, with its stunning landscapes, rich culture, diverse wildlife and plethora of activities – Kenya is an excellent destination for tourists looking to explore all that this beautiful East African nation has to offer. See findjobdescriptions for Kenya Country Guide.