Is It Possible to Feel a Watch?

A new watch model developed for the visually impaired is also winning the people who see. The Bradley Timepiece watch received this name to honor former naval officer Bradley Snyder, who was injured and lost his sight in an accident in Afghanistan in 2011 while disarming a bomb. After that, he took part in the Paralympic Games and won gold and silver medals in London in the year 2012.

Is It Possible to Feel a Watch

Want to know more about this watch? So check out our article.

Inspiration for the visually impaired

Thinking about the comfort and inclusion of the visually impaired, the tactile watch was developed to replace the old “talking clocks” that in certain situations became embarrassing. With bold design and no famous pointers, the Bradley was all designed in titanium and high relief, possessing two spheres that are moved by magnets. The first ball located in the upper part of the clock moves according to the minutes, while the second ball, placed on the side, is used to measure the hours.

Initiation of the Bradley project

Bradley emerged as inspiration for the 2014 Project of the Year, organized by the Design Museum in London. Designed and developed by David Zacher, the Bradley watch was a project carried out in parallel with Rhode Island School of Desing Industrial Design students and became available for sale in June 2014.

The idea for its creation came about through a survey that designer watches were being purchased by partial and / or total visual impaired people who could not use them, and later used cell phones or watches that spoke the hours to count the time.

Bradley Prototypes

Tested for two years, before the final version was released, the Bradley prototype underwent several transformations and analyzes. As it was a project that sought comfort and inclusion, it was necessary interviews and efficiency tests with people of diverse origins.

Bradley Manufacturers

Although it is a watch designed for blind users, most consumers who purchased Bradley were visually impaired and the target audience was initially not interested in it. The object has been marketed with other names, such as “the gentleman’s clock” since its users could check the hours discreetly without anyone noticing, avoiding embarrassments in environments in which to watch the clock can show discomfort and boredom.

The model has been manufactured by the company eOne, created for the commercialization of Bradley. EOne has a very interesting philosophy of inclusion, assuming that its products can be used by everyone, regardless of age, gender or any disability.

Other watches for the disabled

Prior to Bradley’s production, two types of clocks for the visually impaired were produced: talking clocks and analog clocks with removable (also tactile) clocks. Unfortunately, the models are not totally effective. The former can not be heard in crowded places or it may bother people in places where silence is needed. The second one is fragile and easily breaks when you open the lid or during the analysis of time, and still has a high cost of repair.

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